When everything in your website is working in unison, it’s a beautiful thing. Thus, when Unison Bank needed a revamp of their existing website to better match their current and future marketing, KK BOLD was able to take a beautiful thing and make it an even beautifuler thing.
The new Unison website at unisonbank.com features a better engine and content management system, as well as an all-new responsive design. The website features a new look to compliment the brand freshening KK BOLD did for them this last fall, which consisted of a campaign with three flights – Mortgage, Personal Bankers and Tellers. The campaign included radio, digital billboards, direct mailers, drive up signs, their own digital sign and print ads.
For the Unison site’s new look, we wanted to incorporate their branding color of maroon, but give it an overall fresher appearance. KK BOLD art director Janene Pudwill came up with a triangular design that instantly catches a visitor’s attention. The look from the brand freshen will also be used for materials for Unison’s 50th anniversary, which will be celebrated in March 2015.
Unison’s website continues to offer visitors features like online banking for personal and business usage, information on Unison’s personal and business financial services and credit and debit card services, a listing of news and events, financial calculators, directions and contact information.
The new Unison website matches Unison’s brand – professional, effective and approachable. We were happy to help them bring it all together. Check out their site at unisonbank.com and see if you agree that it’s the beautifulest.