505 E Main Ave, Bismarck ND  |  1408 20th Ave SW, Minot ND

The Fairest of Them All.

Each year KK BOLD looks forward to working with the North Dakota State Fair on their new campaign. We’re always looking for new ways to let people know how much fun they can have in 9 days, right here in ND.

Art Director Nathan Engel worked closely with North Dakota State Fair’s Director of Development and Communication Stephanie Schoenrock to create this year’s look. The Fair continues to evolve and improve while staying true to its roots as the traditional Fair everyone has come to know and love. In that pursuit, they debuted an all-new carnival this year, which Nathan used as the catalyst for the design. He says, “I wanted this year’s design to display many facets of the Fair, so I included the guitar, the Ferris wheel, the grandstand and the rooster. These elements were also chosen to add motion when animated. I used a bright, cyan-and-purple color scheme to make the design feel fun and cheery. The clouds and rounded fonts create elements of whimsy.”

One of the things we did new this year was focus on animation. Our AV Editor/Producer, Julius Acena, took the design and brought it to life.

Account Manager Kelly Loos shares, “After meeting with the Fair marketing team, it was decided that we wanted the look to be young and fun. The color contrast plays well together. The bright blue summer sky and the contrasting purple give it a fun, playful vibe.”

The look works great in each of the graphic elements in all mediums including TV, print, online and billboard. We stayed away from using the music artists as secondary elements on the billboards. The act is the primary element with the Fair look and logo secondary. Kelly says, “The acts sell themselves!”

KK BOLD worked with the Fair on everything from brochures, posters, postcards, print ads and billboards to digital display videos, grandstand banners, t-shirts, inserts and more. Our creative is also used on social media and internal pieces.

We always enjoy our collaboration with the entire North Dakota State Fair team and as always 2019’s end results turned out stellar.