This unprecedented time that we have been faced with has many businesses wondering if it pays to keep up with their social feeds and their communities.
Now is more of a time than ever! Social was created with the intention of sharing.
The #1 thing for a business to do at this time is stop selling, start celebrating and start connecting. It is a time to bring value to your community, offering help with nothing expected in return. Take a long look at your business’s goods and services that you offer and offer that service in an engaging way.
An example of changing your business’s approach is holding what used to be in-person events and go live with them. Share old videos of past events and engage with that event. Create engaging content in the form of polls and questions and engage, engage, engage.
Your audience more than ever right now wants to stay engaged. Be authentic, be positive and be of service.