Fresh air. We can all agree that it is delightful. Our friends at Nisqually Red Wind Casino certainly agree, as they recently opened up an expansive new smoke-free area to their casino. We at KK BOLD thought it would be a good idea to help spread the news of the clean breathing enjoyment to be had at Red Wind, so we assisted them in the launch of a new advertising campaign spotlighting the opening of the smoke-free area. Thus was born the “Bigger. Better. Redder.” campaign.
The BBR campaign (short for Bigger. Better. Redder., in case you hadn’t figured that out) was based on the smoke-free area opening, as well as the addition of 600 slot machines in the smoke-free area and the remodeling of several restaurants and stores in the casino, including the Potlatch Gift Shop, Pealo’s Landing Bar and Medicine Creek Deli. Since the casino was now bigger and better than ever, we dubbed the new Red Wind experience to be Bigger, Better and Redder. We also modified Red Wind’s current branding to a sleeker, chrome look. The messages used in the advertisements were “Smoke-Free Area Now Open”, “Hundreds more slot machines” and “Bigger. Better. Redder”. The message was spread far and wide in the Olympia, WA area across billboards, print ads, online ads and buses.
Since the opening, the new area has been very busy. The casino has received many nice comments about the area. A lot of the features in the new smoke-free area actually came about based upon guests’ comments. As Red Wind moves forward, there are a number of further expansions to the casino that will be completed in the coming months. As that happens and Red Wind becomes even bigger, better and redder still, KK BOLD will be ready and capable to continue to spread the word about the Wind into the wind. For now, though, we’ll take just a minute to congratulate ourselves on a successful campaign and a job well done. … Okay, that’s enough. Back to work.