Currently, the North Dakota Department of Health is running a campaign to get North Dakotans back into the routine of wellness checks with their doctors. One impact of COVID-19 was a huge decrease in people visiting their doctors for regular checkups and immunizations. This has left people at higher risk for undiagnosed conditions and viruses like measles, polio, tetanus, etc., as immunization rates have become increasingly low. KK BOLD developed a campaign to help the NDDoH encourage and protect everyone’s overall health, so that we can all get back to having fun.
To achieve this campaign, we worked with the NDDoH to get their message to the public by meeting them in their day-to-day routines such as filling up gas, buying a soda at the gas station, or going to a concert at an event center. They also wanted to support local community efforts in North Dakota by placing advertisements with local sports teams, events, and venues across the state.
We are happy to help get the word out to keep our communities heathy. Check out some of the campaign highlights here: