The Medora Foundation went into this year unsure of what to expect, as was the case for most businesses. Then, just before the season was to begin, a wildfire narrowly spared the Medora Musical amphitheater.
The show must go on as they say, and Medora had a goal for attendance they were determined to meet. They hit that goal by the end of the season and are proud of staff pulling together for another great year and impressed by the marketing that kept them on track, amidst another year of uncertainty.
The Medora Foundation also set records at other town shows and performances at the Old Town Theater, including the Refreshed Gospel Brunch & Great American Folk Show. They are able to tout even more entertaining options with Pancratz, a new hiking trail, plus a zip line and mini golf which debuted in 2020. The Maah Daah Hey Trail was tracked at over 30,000 users and the Medora campground had a record season as well.
KK BOLD ran a mix of traditional and digital media, including an extensive hyper-targeted social campaign for Medora, which focused on conversions and is credited with aiding this season’s success. The strong digital push encouraged a wide variety of travelers to try all the new things available for them in Medora this season. The increase in activities and entertainment gave visitors more to do and therefore an incentive to stay longer. We targeted audiences for The Musical, Bully Pulpit, New Things To Do, Family Fun, and Adventure.
Medora’s great year is a testament to their desire to keep the city evolving and giving people a reason to keep coming back for more. KK BOLD is happy to have helped bring more people to Medora for another season of fun and great memories. Bully!