No matter how well written and executed your message is, it will do no good if you don’t get it to the right people.
Whether we’re talking about traditional media including TV, radio, print and billboard placement, or digital media including YouTube, display, search and all the rest, our media department waves their magic wand and gets it to the right people. (We don’t really have a magic wand, although if you have one, we’ll market it for you.)
Media placement takes more time than you might think and skill that comes from years of doing it. Now, in a digital world, it’s also constantly changing, and we are masters of keeping ahead of the curve.
