Maring Williams Law has been in business for 30 years and is regarded as one of the region’s most trusted personal injury law firms. Based in Bismarck and Fargo, they serve clients across North Dakota, Minnesota and Montana.
KK BOLD recently helped the firm with a request for a new logo and identity package. After working up several logo directions for them, one in particular fit the brand perfectly.
The new logo maintains the classic law firm look but with a modern edge. It has a strong, solid, trusting feel to it. The M and W as an element works with the full logo, but also can be pulled out when needed. Maring Williams was looking for a stronger presence online as 90% of their marketing is done digitally. The flexibility in their new logo opens up more options for them in that regard.
Along with the logo, KK BOLD created a full identity package and brand standards guide, as well as assisted in signage designs. The finished products look great and it feels great to help move Maring Williams Law forward in their success.