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Lottery Jackpot Announcements

ND Lottery Logo

In early November when the North Dakota Lottery had record high Powerball jackpots, KK BOLD kicked into high gear to get the word out.

This isn’t a new strategy for us. Since the beginning of our relationship as the agency of record for The North Dakota Lottery, we’ve had a process in place for high jackpot announcements.

When the jackpots get high, our role is to work closely with the Lottery to place a media buy that includes radio and/or Facebook. Most often we are placing ads for the next day. When the jackpots get above a certain threshold we include billboards as well.

Our team sets these alerts as high priority and often completes all media, design and AV work in a couple hours, so everything can be approved and sent out to vendors as soon as possible.

Ashley Eggl, KK BOLD’s account manager for the Lottery adds, “We have a great relationship with our voiceover talent company which helps since they, too, make the radio spots a priority as soon as they receive the email with a new script.”

In July of this year the Lottery also had a world record Mega Millions jackpot. Powerball draws three days a week, while Mega Millions draws twice a week. So, everyone has to stay on the ball to make sure jackpot amounts are announced on time.

During the past ten years of partnership, we’ve developed a cohesive relationship with the North Dakota Lottery. We look forward to many more years of growing their marketing.