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KK gets trained on the future of Google Analytics

KK BOLD recently purchased a Google Analytics training course. Account Managers Ashley Eggl and Kelly Loos, as well as Social Media Director Monique Kingsley, Media Director Bridget Schemel and Media Buyer DeVonna Jimison-Snow will wrap up their training on the 5-week course next week.

The course is helping staff build on their current knowledge of using data from client website traffic to create strategy for future campaigns and to better understand target markets. This program not only discusses Universal Analytics but also training on the brand new GA4 platform, which is the future of analytics.

The course training is a weekly 2 to 3 hour module, plus a weekly 2 hour Q&A session and 2 virtual networking events.

Although the training added considerably to their workload, the KK team all agree it’s been well worth it.

Ashley shared, “It is always exciting to be able to continue to learn about platforms which can help our clients. As a data-driven agency, Google Analytics and the new GA4 is a platform that is a key piece of the puzzle in our clients’ success. Learning new ways to find useful takeaways from a sea of data is something we will continue to educate ourselves on in order to ensure we are not only working as efficiently as possible, but also as effectively as possible for our clients.”