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KK attends Adobe MAX Creative Conference

Four KK BOLD team members attended this year’s virtual Adobe MAX Creativity Conference. The conference included more than 350 sessions and hundreds of speakers. We wanted to share a bit about what our creatives got out of this massive online event, so we asked them a few questions.

1. What new tools or software are you most excited about?

The sky replacement tool in Photoshop is a game changer. Often times we need to add a new sky to the photo and it can be really time consuming. There are still tweaks needing to be made after the sky is added via the new sky replacement tool, but it’s way faster than it used to be.
—Kayce Duncan, Designer

I learned a lot of things about After Effects. I’m new to motion graphics and video editing, so I took quite a few classes about After Effects. I’m very excited to dive deep into using the tricks and tools that I learned.

One of the big pushes of this year’s conference was Adobe Illustrator for the iPad. This is all-new software that works seamlessly with the desktop version. Some of the things you can do with it are amazing. It’s much more natural to draw with your finger than with a mouse, yet it has all of that capabilities that the desktop application has.
—Nathan Engel, Art Director

The Adobe Rush session I attended had a mobile video editing program with many useful tools, which is specifically suited for people working in social media, like myself.
—Monique Kingsley, Social Media Director

The software capability most exciting for me was a new photoshop tool. Designers are now able to take a photo of a person and easily smooth skin or adjust hair, expression, age, gaze, etc, all within seconds by simply moving a slider. It’s pretty amazing.
—Sara Streifel, Art Director

 

2. Who was your favorite speaker and why?

I really enjoyed the Photoshop for Visual Designers: Advanced Techniques & Tips session by Michael Flarup. He was really insightful and informative about ways to bring elements in Adobe Photoshop to life. It’s really helpful in these online sessions to have an engaging speaker so that you can stay focused on the presentation of content.
—Kayce Duncan, Designer

One of my favorite courses was was a 4-part course called “So You Want to Animate: After Effects for Designers.” This course was taught by Sarah Beth Morgan and Nol Honig. The first 2 parts were about designing for animation, taught by Sarah Beth, and the last two parts were about animating a design, taught by Nol. I learned a lot about correctly setting up artwork for animation, basic vector animation, and creating animated GIFs for social media. Sarah Beth seemed very knowledgeable about designing in Photoshop and was able to convey her methods clearly. Nol seemed very personable and provided a lot of insight on basic vector animation.
—Nathan Engel, Art Director

I found Amber Torrealba’s session interesting for many reasons. She was working in a competitive corporate job, but is also a world champion skimboarder (it’s like surfing). Wanting to shed light on her community of skimboarders and get more people into the sport, she started taking videos to garner a following through social media. Eventually she quit her corporate job and started making videos full-time for various partners. It was fun to learn the reasoning behind how she created shots and also how she lead from one shot to the next. Her transitioning techniques were especially interesting. For example she would use a turn of the head or an action like a beach towel she waved out in front of the camera at home and then the next scene was the same towel being waved out at the beach.
—Monique Kingsley, Social Media Director

My favorite part was how they chose to open the conference each day. Viewing all the different varieties of art and creativity and hearing their messages left me feeling inspired and proud to be an artist.
—Sara Streifel, Art Director

 

3. What were the pros and cons of attending virtually or alternately was there part of the conference you disliked?

We were so lucky to be able to attend Adobe MAX this year. It wouldn’t have been possible without the virtual access. Another pro is having the ability to watch all of the sessions over again and not trying to soak every single word up in the live sessions. My only dislike was not being able to attend and feel the energy of the conference in person. There’s something really inspiring about attending conferences with like-minded people and hearing the pros in the industry talk about what they do and new, exciting things.
—Kayce Duncan, Designer

I loved attending virtually. I could relax and watch the videos in my own setting. All the videos are now available to watch for the next year, so I can go back and reference any of the ones I watched, and I can watch ones that I missed due to scheduling. Also, many of the courses provided files to follow along with them, but they suggested that you just watch the first time through and then go back and do the lessons with them. Now I can do that.

The only con I can think of was that I had my schedule booked solid, so if one course went over by a couple of minutes (or I paused it for one reason or another), I would miss the first couple of minutes of the next course.
—Nathan Engel, Art Director

The main pro of attending virtually was the access to watch wherever and whenever I wanted after the programs had started. A con was my attention span, since it was not in-person I would get side-tracked and have to re-wind and replay often.
—Monique Kingsley, Social Media Director

The obvious benefit of attending virtually is the convenience, plus I was able to follow along and at the same time try the techniques they were teaching on my own work. However, I did feel a bit of a disconnection attending from afar in comparison to attending a conference in person.
—Sara Streifel, Art Director