Google+ pages. You may know them as part of the past, but if your company is B2C, it’s vital to keep the information accurate while looking out for duplicate pages. Although it may not seem like much, your Google+ page is actually an important part of acquiring new and current customers. Ever need to look up a phone number or address quick? That’s where Google+ comes into play.
Even though Google+ isn’t a major player in the marketing world, it is still linked to the number one search engine in the world. The trouble with having duplicate pages is that the information contained in those false pages can lead your customers to the wrong address, give the wrong hours, etc. You’ll want to make sure any pages pertaining to your business are fully manageable by you.
But how can you tell if you have duplicate Google+ pages? The first step is to go to plus.google.com and search for your business or organization’s name. If you see multiples of them, you’ll want to be sure to claim the page that’s already been verified, as this is what will pop up first when consumers are searching for your company. Go to the verified page and click the arrow pointing down in the row of tools. This will give you the option to mute or report/block the duplicate page. You will want to click on Report/Block and then click “This page is impersonating someone or something”. This will send a message to the current owner letting them know you (the actual owner) are trying to get ownership of your page.
To sum up, keeping your Google+ page up-to-date and manageable leads to more sales and better brand awareness. You’ll be leading current and potential customers to the correct location at the correct time! Rest assured you’ll have no impersonators, and customers only coming to your business.
Alison Moser is an account executive at KK BOLD and is quietly hopeful that she will get a lot of +1s for this post.