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Google Analytics: Measuring Your Success on the World Wide Web

Have you ever wondered what brings potential customers to your website or how they reached your site? With Google Analytics, you can get answers to both questions.

Google Analytics can track how many people are coming to your site and how they are interacting with the site once they get there. It can track your customers’ locations, whether they are new or returning customers, what keywords they are searching for, if they are using desktop or mobile, and even their age and gender.

This analytical tool also can track how long a visitor stayed on your website and what page they exited from. This information provides an opportunity to see which pages are performing the best and which ones need a little more attention.

Google Analytics can tell you exactly where your customers are coming from. You can see if they are coming directly to your website, from a search engine, from social media sites and even from your email marketing campaigns.

To get a better understanding of how your customers are interacting with your website, you’ll want to check out some of the many features and functions available through this amazing service.

Google Analytics also can help you track the success of an advertising campaign. If your campaign is set up with Google Adwords and the correct tracking link, you can view online performance of many mediums, including video, display and search ads. This information is especially helpful if you have multiple campaigns running and you want to see how they compare to one another.

KK BOLD incorporates Google Analytics into every website we build. It is our account executives’ responsibility to make sure your campaigns are performing well, and Google Analytics is just one way we track client success.

Lindsey Dockter, Account Executive