It’s tough to stand out in the highly competitive world of marketing rental properties.
So when Creative Property Management, Minot, N.D., came to KK BOLD, they knew it was time to invest in a new website – one that would help them compete against regional and national rental management firms with high-dollar marketing budgets.
KK BOLD understood their needs and built Creative Properties a website that is attractive, user-friendly and responsive. But it is the functionality built into the site that is the secret to its success.
“For our staff, the first step was learning to ‘walk the walk and talk the talk’ of the property management business,” said Stephanie Schoenrock, vice president. “Using what we learned from that research, we created website content that greatly improved their SEO – or search engine optimization. In other words, web users who search for rental-related terms now are more likely to organically be served information about Creative Property’s rental units.
“The Meta Tags – or snippets of text included in website coding – created for Creative Property also tell internet search engines what the site is all about, making it more likely to show up higher in online searches. Together, these website design tools are performing very well for the rental management firm,” Schoenrock said.
Coupled with a small, paid SEM – or search engine marketing – ad campaign, the expertly designed website is yielding impressive results. Since going live in June, creativeminot.com has risen significantly in Google search ranking.
For Creative Property, the new website is a significant step toward leveling the playing field when it comes to competing with large national rental property groups. For KK BOLD, it’s one more example of the value created when marketing strategy guides development of both a website and the marketing campaign created to achieve shared goals.