KK BOLD completed the North Dakota COVID-19 Impact Wall last year for the North Dakota Department of Health. The online virtual platform was created as a place for North Dakota residents to visit and share their stories about COVID-19. Visitors are welcome to share their personal stories about loss or survival as well as their experiences with long-haul symptoms.
The site also provides a place for people to pay tribute to and recognize those who have passed away due to COVID-19. In conjunction with this project KK BOLD was asked to create a video library for the site.
These videos not only make up a portion of the COVID-19 Impact Wall, but were also used for a TV campaign to promote vaccinations other than the COVID-19 vaccination. The goal was to promote the overall health and well-being of the individuals of our state.
Interviewing medical professionals was a natural choice because most people make medical decisions based on their doctor’s advice; however finding individuals to speak to specific demographic groups was key to the success of the project. We reached out to tribal members and community and minority group leaders who were concerned about the well-being of their communities. We also interviewed people about their experiences with COVID-19, including survivor stories, loss of a loved one and long-haulers.
Ashley Eggl, KK BOLD account manager, adds, “Our approach was to promote vaccine awareness with a factual and educational campaign for our state. We greatly enjoyed learning from the medical professionals we interviewed and hearing firsthand from those impacted from COVID-19. Some of the stories we heard were so moving that it really made the project fulfilling for all of the team members involved.”
Interviewees were from Minot, Dickinson, Devils Lake, Bismarck, Fargo and Jamestown. A team of two to three people from KK BOLD traveled across the state to interview up to several people in a given day. KK BOLD subcontracted the video shooting to Nolan Johnson of Quantum Digital.
We initially planned for 22 interviews over an 8-week period, but completed the project with 26 finished videos. Many of the personal COVID-19 stories are from people suffering from symptoms months later. Some of those symptoms include brain fog, lingering cough, and loss of taste and smell, among others.
Working with the NDDoH on these projects has been very rewarding. Being a part of the health education of our fellow North Dakotans is a worthwhile effort and we are thankful the NDDoH trusted us with it.