07 Oct: Color Psychology

Color is everywhere. And whether you realize it or not, it has a profound effect on your emotions, attitude and actions. Color psychology is studied and used by retailers to persuade consumers, by companies to inspire employees, and by individuals to influence desired behavior.

31 Aug: “Well, that went poorly.” The Other Side of Branding

It’s happened to most of us at least once.

You’re at home watching television or some of your favorite skateboarding ferret videos on YouTube when a commercial comes on. It’s a pretty good commercial. It gets your attention and, after watching it, you form a positive opinion of the product and/or service it was advertising. In this instance, let’s say the ad was for a restaurant chain. The staff was friendly, the food looked great, the atmosphere seemed inviting and everybody seemed to be having a great time.


Google+ pages. You may know them as part of the past, but if your company is B2C, it’s vital to keep the information accurate while looking out for duplicate pages. Although it may not seem like much, your Google+ page is actually an important part of acquiring new and current customers. Ever need to look up a phone number or address quick? That’s where Google+ comes into play.