Schweigert, Klemin & McBride is a regional firm of trial attorneys who have been representing individuals and businesses across the Northern Plains since 1978. They are licensed to practice in North Dakota, Montana, South Dakota and Minnesota.
KK BOLD created a full campaign to feature their experience in the law industry, specifically focused on their work in the oilfields and with personal injury. The campaign also shines a light on their strong ties to the community.
KK BOLD Account Manager Ashley Eggl says, “The firm’s team is deeply rooted in North Dakota with family and strong ties to their communities, so it was important to highlight that they have big city knowledge of the industry and the law but with a small town there-for-your-neighbor treatment.”
We organized a video and photo shoot and could therefore include the firm’s entire team for use in social media, TV, and on the website including a video featured on their home page.
We created “We’re on your side. We’re Schweigert, Klemin & McBride.” as the firm’s new tagline and then built the campaign message around “Who we are” and “What we do”.
Ashley added, “On top of that, it was important to have an informative website that was also responsive to ensure all potential clients who viewed the site would have a professional, informative experience regardless of what device they were using.”
The media mix was built around a strong online presence to drive people to the new website but also to meet their clients where they are, which most often is in the oilfield and on the roads, via radio and digital billboards. SKM also participate in a segment called “Ask an Attorney” with a local TV station which gets good viewership, so we also recommended placing TV ads during local evening news airings periodically throughout the week.
We’ve enjoyed our collaboration with SKM greatly and look forward to continued work in the weeks and years to come!