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Apple Watch and Me: Partners in Business

I purchased an Apple Watch recently. Why am I telling you this? Because I’m telling everyone. In fact, I now walk into every room with my forearm extended out in front of me, on the off chance that I might meet somebody and they wouldn’t notice. “Hi, my name is Apple Watch. It’s nice to Apple Watch you. Apple Watch you later.”

Specifically, I have an Apple Watch Sport, which is not the Apple Watch, because the Apple Watch (made of stainless steel and sapphire glass) is somewhere above my pay grade, and the Apple Watch Edition (made out of solid gold with solid gold glass) is so far above my pay grade I’d need to track it with satellites, which I also couldn’t afford to do. So my Apple Watch is made out of plastic and rubber and used bubblegum and good intentions, but it is still a watch and does occasionally tell me what the time is. Which I appreciate.

But as for how said Apple Watch applies to this humble agency blog, written by yours truly, I’d like to discuss how the Apple Watch integrates with your work life. Specifically, it enhances it. In that, your work life never ends now. Because unlike your MacBook or your iPhone or your iPad, the Apple Watch is directly connected to you, at all times. And the Apple Watch communicates through what Apple calls “haptic feedback,” meaning it sends a sort of jolt into your arm whenever you receive calls or messages or Skypes or any other form of communication. And there are a lot of forms of communication on such a tiny device, so expect to never be able to escape communication with other human beings anytime soon.

The smartphone had already changed the way people worked, and now the so-called smartwatch takes us further down the road to always-connectedness. Now, thanks to this piece of electronics on my wrist constantly tracking my location, my steps and my heart rate, I’m in a constant state of communication with the outside world. Whereas previously, when I had to make a phone call to my wife I would have to physically reach and pull the iPhone out of my pocket, push the appropriate buttons on the screen and then lift the phone up to my ear – just like a caveman. No more. I want to make a call now, I just raise my wrist, bark “Hey Siri”, tell her who to call, and presto, I’m suddenly talking to that person through my watch, just like Dick Tracy did. And I never lose my watch because it’s always connected to my arm. I can even use my Apple Watch to find my iPhone, by pinging the phone with the press of a button on the watch. What can’t this wizard device do?

So you can see what advantages an Apple Watch or any other smartwatch will have for you professionally – the ability to never, ever get away from your job. Which I’m not knocking. That’s actually a pretty decent thing to have available to you, the chance to never again be out of contact when you’re needed. Think back and you can probably remember a time in your career where something happened with your job and you weren’t reachable. No need to worry about that again. From a personal perspective, what the Apple Watch reminds me of the most is those pagers people used to carry with them everywhere so they could always be in contact for emergencies. That’s right, the pager is back, and now it’s your watch. Technology really is cyclical.

And that’s what I’ve been using my Apple Watch for. Instead of irritating my wife by checking my phone every five minutes at home, I now irritate her somewhat less by looking at my watch every five minutes. It’s a huge advantage professionally, and it can be available to you too with your own Apple Watch purchase. Just don’t buy the gold one. Nobody needs a gold Apple Watch.

Erik Hagen is the senior copywriter for KK BOLD and already painted his Apple Watch with gold paint, because that’s essentially the same thing, right?

Comments (1)

How amusing! Nice review.

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