The 2016 Norsk Høstfest has cøme and gøne (See what we did there?), and was another big success støry! (We’ll støp nøw, prømise.) This year’s lineup at the Great Hall of the Vikings included big name acts like Chicago, Big & Rich, Sara Evans, Emmylou Harris, Neil Sedaka, Tommy James and the Shondells, Dwight Yoakam and Daniel O’Donnell, and the attendance numbers reflected the quality of that lineup. So the marketing plan for the largest Scandinavian festival in North America needed to be set at a similar high bar to keep pace. But, you know, that’s just how we do.
This year’s marketing plan for Høstfest included placing traditional media (radio, TV, print and outdoor) in ND, Canada and select MN markets and on Pandora. For online, we did search and display retargeting on Google, Bing, Yahoo and YouTube pre-roll video ads. Social media-wise, we promoted on Facebook and Instagram using a combination of boosted posts and sponsored clicks to website ads.
New this year, we produced a door wrap design that was displayed at two entrances of Dakota Square Mall in Minot. The design concept was for it to feel as though you were walking amongst life-size Vikings when you walked through the doors. We also created a 40th anniversary design to be used throughout this year’s festival as a teaser for next year’s celebration of 40 years of Høstfest. We featured some new food stands on our social media posts, like Bone’s BBQ and Homesteaders Restaurant. We also held a photo contest on Facebook where guests were asked to post a picture with a troll and the hashtag #trollfie for a chance to win two general admission tickets to next year’s festival.
We høpe everyone made it to Høstfest this year (Sørry, we said we wøuld støp døing that.), because it really was something special. And so was its marketing. But in both cases, just wait’ll you see what’s coming next year. Pure Scandimonium. It’s always what Norsk Høstfest has in støre.