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A BOLD History Working With Tribal Entities

There are few, if any, advertising agencies in the country that have as much experience working with Tribal entities throughout the U.S. as KK BOLD.

Our agency is proud to have worked for more than two decades with various Tribal nations in crafting marketing programs for everything from wild rice to economic development. That includes 24 years teaming up with the Standing Rock Sioux Tribe in marketing Prairie Knights Casino & Resort in Fort Yates, ND. KK BOLD President LaRoy Kingsley has overseen that relationship since its inception. “It’s been an extremely rewarding experience,” he said, “that we are obviously extremely grateful for.”

A key factor in that longevity we’ve had partnering with Tribal entities has been mutual trust and respect with our clients. Understanding is paramount to our success, which is why we have worked so hard to remain constantly aware of inner Tribal working. We have worked side by side with Native American groups for over 20 years, and that has provided us insights that are beneficial to our ability to assist Tribal marketing efforts.

To complement these abilities, we also bring along some things that have to be earned and are a little harder to define. This includes a healthy respect for Native American culture and people, an understanding of the challenges they’ve faced and a belief in the need for Tribal sovereignty and all the good that Tribal casino gaming can mean to its people.

In the twenty-plus years that we’ve been involved with Indian gaming, it has thrived and proven itself as a genuine success story. It has been vital for Native American tribes and grown into a monster industry within the U.S. We’ve been along for the ride the entire way, and it’s been a thrill. Successful marketing and branding within the gaming industry, which we have provided, has played a large role in the industry’s successes.

Together with many various Tribal entities, we have designed smart marketing programs that integrate seamlessly and function effortlessly within mass, direct, internal or online marketing efforts. We’ve been doing this for over two decades, and we are proud of the legacy we’ve crafted in partnership with Tribal nations from all across the country. The future remains bright, and we at KK BOLD are all eager to see what challenges and rewards lie ahead.