505 E Main Ave, Bismarck ND  |  1408 20th Ave SW, Minot ND

20 years of Feel Lucky ToKnight

KK BOLD recently passed a major milestone unheard of in the casino marketing world — 20 years as agency of record for Prairie Knights Casino and Resort, the region’s premier entertainment destination.

KK BOLD has been Prairie Knights’ marketing partner since the very beginning, creating everything from special-edition casino chips to multimedia branding campaigns and everything in between. It has been a mutually beneficial relationship and PKC remains one of our most cherished clients.

“During our 20 years working with PKC, we have been treated like a true partner. It has been one of my great joys in the business to watch them grow and thrive and be able to give back so much to their community,” said KK BOLD President LaRoy Kingsley. “We’ve been fortunate to have the opportunity to work with outstanding leadership throughout the entire enterprise. Classy, professional, smart and insightful, their success starts at the top and runs throughout the property.”

We’ve seen the world dramatically change throughout the years, but together we’ve met the challenges head on and kept moving forward. From the new frontiers of the Internet in the 90s to more recent advances, such as digital signage and social media, we’ve remained committed to finding the best ways to communicate to, inform and excite PKC’s guests.


Kingsley wrapped it all up simply — “We can’t wait for the next 20.”


See more of our casino marketing work for Prairie Knights Casino & Resort.