“What are you guys trying to do, win an award???”

Or, creative marketing that makes the cash register ring.

You market two things when you market a casino. First, you market the facility itself. The rooms, the dining, the experience. That sort of thing.

And then there’s the marketing of the promotions. The incentives and rewards that nudge your audience into action.

Why a two-pronged approach? Because every casino needs three more things:

  1. New customers.
  2. Retention of existing customers.
  3. Customers at other casinos switching to yours.

So you have to appeal to the folks who already like you. And to the younger folks who will be your steady cash flow tomorrow.

And you’ve got to compete for these people. You’re up against lotteries, movies, home video, bowling, bars, the Internet and even (!) reading.

You can’t do it with short-term thinking alone. You need marketing that does more than get you noticed. It must get results.

That’s where KK BOLD comes in. Results for our gaming clients is a matter of record. Hey, if it didn’t, we wouldn’t be here.

Whatever your message, whatever the medium, we’ve got the chops to not only make folks sit up and take notice, but to like what they notice.

Next Steps

If you haven’t seen our work yet, by all means, go to our portfolio and see it now. If you’d like to discuss a new initiative or project with KK BOLD, please call LaRoy Kingsley or Stephanie Schoenrock at 888.255.9950.

Posted on March 2, 2011 in Casino

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