When it comes to understanding their specific marketing needs, tribal governments and gaming entities often turn to KK BOLD.
So it was a natural fit when the Gun Lake Tribe in Michigan needed to revamp their website and establish a consistent brand throughout tribal government.
KK BOLD considered the tribe’s unique needs in each step of the web development process, according to Kalvin Kingsley, vice president of IT. Many departments of the Match-E-Be-Nash-She-Wish Band of Pottawatomi Indians tribal government contribute content to the site, and tribal members access and interact with that content.
The challenge was to integrate multiple tribal services into one website with a consistent look and feel, Kingsley said, but the result is a site where users can move smoothly among department functions. The new site features an updated content management system (CMS), streamlined navigation and an enhanced user experience (UX).
The second part of our work for the Gun Lake Tribe was establishing consistent branding across all departments of tribal government. KK BOLD produced templates for a variety of collateral pieces, including business cards, internal and external forms, flyers, postcards, brochures and a newsletter to be used by the departments, then followed it up with a graphic standards manual to guide staff design choices.
Five Star Holdings, a casino game development company, came to KK BOLD in August in search of a more professional looking website in preparation for the September Global Gaming Expo in Las Vegas. With a short timeline, Five Star’s first goal was to feature Oil Riggers, its innovative, new drilling-themed slot machine game, on the site. The long-term focus will be to provide a place where casino slot managers can watch videos of its complete game list and get a sense of the action the games will create on the casino floor.
Also to help Five Star Holdings prepare for its exhibit at G2E, KK BOLD produced an electronic newsletter, a print piece and related promotional materials.