First, let us explain what makes a website mobile-friendly. The concept is simple: the website automatically optimizes its design for mobile or desktop. This is called responsive design. The goal of responsive design is to build web pages that detect the visitor’s screen size and adjust accordingly. At KK BOLD we have been offering responsive website design since 2012.
If your website is not mobile-friendly, you may be missing out. Here’s why:
1. 2015 statistics indicate that smartphones are surpassing desktops as the preferred method to access the Internet. Google recently announced, “…more Google searches take place on mobile devices than on computers in 10 countries including the US and Japan.”
2. As of April 2015, Google changed its search algorithm to favor websites with mobile-friendly webpages. In practical terms, this means that if your website is not mobile-friendly you can expect a lower ranking in Google search results.
3. Mobile-friendly websites give visitors a better experience. Because content automatically adjusts to the screen size of the device, it is easier and more convenient for visitors to get around on your site. The Think With Google website says when users visit a mobile-friendly site they are 74% more likely to return to the site in the future.
So, is your website mobile-friendly? Take the Mobile-Friendly test from Google and find out. Then give us a call. Our team of content, web development and design experts will make sure your content looks great from desktops to smartphones and every device in between.
Cindy Solberg is a web designer at KK BOLD and really gets her mojo out of mobile. That one didn’t rhyme as well as we would’ve liked.