Posts Tagged:marketing strategy

North Dakota Energy Services Marketing

Marketing the Energy Industry: Spotlight on Newkota

Because of our close proximity and knowledge of the Williston Basin region, KK BOLD provides energy services marketing and public relations services to a number of clients in the oil field. One is Newkota Services & Rentals, a company that rents equipment and provides equipment cleaning services. KK BOLD has assisted Newkota with the creation…

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Stomp Out the Competition with a Competitive Marketing Strategy

Recently, I was asked to provide insight into a client’s marketing plan during a shareholder meeting. Stephanie Schoenrock,Account Services Director The room was filled with small business owners – people who, in some cases, are solely responsible for their competitive marketing strategies. After the presentation, I was asked a familiar question, but found myself hesitant…

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Three ways to benefit from a social marketing strategy – Part Three

Creating and implementing a social media strategy is one key for online marketing success. Its cohort and perhaps more important contributor is content. It makes sense then that one of the benefits of a complete strategy is content planning. Creating content, sharing it and tracking its effectiveness is challenging, yet fundamental to the social strategy.…

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Three ways to benefit from a social marketing strategy – Part One

Your social strategy determines the level of resources that are currently available. A complete social strategy reviews the current staff members and their workload, knowledge of the company and understanding of social media. Unlike financial reports that belong to the accounting department, social media finds its way to most all departments. This ‘ownership’ is based…

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