Posts Tagged:facebook

Marketing “Anchorman 2” – How Will Farrell’s Appearance on KX News Can Influence the Way You Do Business

Who knew?  When, “Anchorman” star Will Ferrell made a surprise Saturday, Nov. 30 appearance with anchor Amber Schatz on KX News in western North Dakota, who knew what a buzz it would create in the marketing world or how it would illustrate the power of social media as a marketing tool? Savvy marketers who understand…

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Horrible Ads Taken Directly From Facebook

Advertising on Facebook can be a very effective branding strategy for a wide variety of organizations. The amount of targeting possible makes reaching a very small niche segment of the Facebook population possible. This allows advertisers to get more ROI than a generic banner ad that displays to all. This article is not about how…

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Creating Online Experiences from an Offline Event

KK BOLD enjoys the partnership we’ve shared with North Høstfest for the past seven years. The last week of September marked the 35th year of the festival and its first as a social media entity. Our social media team, armed with a smart phone, digital camera and a plan, headed to the North Dakota State…

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Why Associations Should Use Social Media

It’s an extension of the website. No one wakes up and says, “I wonder what changed from yesterday on www.association.org“ and goes to check. But they are logging in to peruse those they follow on Twitter or Facebook. Tool for two-way communication. Questions and concerns about day to day life in associations can be asked and answered…

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Olympics Sure to Change the Way We Consume Live Events

Dual-screen entertainment made an impact on the four-hour NFL Super Bowl broadcast in February 2012. Experts are looking for the same kind of impact on the 17-day Olympics. For the first time in Olympic broadcast history, every event will be featured in one or more mediums. NBC Sports President Mark Lazarus is calling this the…

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