Posts Tagged:digital media

Ron Burgundy for Anchorman 2 marketing

Marketing “Anchorman 2” – How Will Farrell’s Appearance on KX News Can Influence the Way You Do Business

Who knew?  When, “Anchorman” star Will Ferrell made a surprise Saturday, Nov. 30 appearance with anchor Amber Schatz on KX News in western North Dakota, who knew what a buzz it would create in the marketing world or how it would illustrate the power of social media as a marketing tool? Savvy marketers who understand…

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PKC mobile

Prairie Knights Casino Website Goes Mobile

As smartphones, tablets and other mobile devices continue to proliferate in today’s market, the need for mobile websites in the gaming industry is growing exponentially. Which is why Prairie Knights Casino and Resort chose to recently launch a mobile version of their website, with the help of KK BOLD. The new mobile site is one…

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socialOlympics_071912

Olympics Sure to Change the Way We Consume Live Events

Dual-screen entertainment made an impact on the four-hour NFL Super Bowl broadcast in February 2012. Experts are looking for the same kind of impact on the 17-day Olympics. For the first time in Olympic broadcast history, every event will be featured in one or more mediums. NBC Sports President Mark Lazarus is calling this the…

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duelScreen_280

Dual-screen entertainment and what it means for the future

Now that all of the mundane reviews of Super Bowl commercials have been published, let’s get to the good marketing-based data that was generated on February 5, 2012. Did you wonder what Google was doing during the Super Bowl? Aside from serving up ads and fielding a few billion search queries they turned their attention…

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digitalSignage150

Digital sign of the times

It shouldn’t come as too much of a surprise that in an increasingly digitized media market, the usage of digital signage is becoming more frequent in the marketing plans of most businesses. With its targeted and nonintrusive brand of messaging, digital signage has proven itself to be a highly effective means for advertisers to reach…

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