So putting aside my own phobias about making personal resolutions, and in keeping with the season, I would like to offer you my top three resolutions you can use for developing your 2012 marketing program.
Increase your flexibility. Don’t view your plan or your budget as carved in stone. Be willing and able to adapt and change to new opportunities as long as they still meet your primary objectives.
Be true to yourself. With all the new options and opportunities out there, it’s easy to lose sight of what your company’s primary goals and objectives are. Make sure that your message and your unique branding propositions remain consistent.
That’s it for now. Three simple, easy to remember resolutions that you can easily stick to throughout the year. And even though they won’t help you lose a pound or find a new love, they will help your bottom line and that can be nearly as sweet.
LaRoy Kingsley is the president of KK BOLD. His personal resolution to not make any personal New Year’s resolutions is a kind of a personal resolution, but shh, don’t spoil this for him.