Simple Marketing Resolutions

I’m not big into New Year’s resolutions, but I do think the New Year is a good time to step back and take a good look at the big picture. When it comes to marketing, most companies address their marketing plan on an annual basis. Sometimes it’s just adjusting the budget and other times it means laying out a whole new program. As many of you know already though, just following an annual plan is simply not feasible or wise in our rapidly-changing marketing environment. Options and opportunities change almost overnight. The ability to react quickly, stay on top of current trends and understand how to fit new opportunities into your ongoing branding proposition are vital to staying in front of your competition.

So putting aside my own phobias about making personal resolutions, and in keeping with the season, I would like to offer you my top three resolutions you can use for developing your 2012 marketing program.

Increase your flexibility. Don’t view your plan or your budget as carved in stone. Be willing and able to adapt and change to new opportunities as long as they still meet your primary objectives.

Invest in brainpower. Technology may be making things easier and faster, but the learning curve is steep and the top is always moving. Invest the time and/or the money into learning. It will save you in the long run.

Be true to yourself. With all the new options and opportunities out there, it’s easy to lose sight of what your company’s primary goals and objectives are. Make sure that your message and your unique branding propositions remain consistent.

That’s it for now. Three simple, easy to remember resolutions that you can easily stick to throughout the year. And even though they won’t help you lose a pound or find a new love, they will help your bottom line and that can be nearly as sweet.

LaRoy Kingsley is the president of KK BOLD. His personal resolution to not make any personal New Year’s resolutions is a kind of a personal resolution, but shh, don’t spoil this for him.

Posted on December 6, 2011 in News

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