‘Remodeling’ a familiar brand – Prairie Knights Casino’s new look

Consistent, exceptional growth over the past several years has reinforced Prairie Knights Casino and Resort as the region’s premier entertainment venue. KK BOLD has served Prairie Knights for the past eighteen years as the casino’s agency of record. The fruitful collaboration has created one of the most identifiable brands in the region and a casino marketing program that is recognized nationally for its creativity and effectiveness.

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Owned and operated by the Standing Rock Sioux Tribe, Prairie Knights recently added a parking ramp and expanded its lodge to 200 total guest rooms, including twelve luxury suites. A new fitness center, swimming pool with 129-foot water slide, hot tub, small children splash area, guest laundry and arcade were also added. The facility’s expansion, coupled with the increasing number of visitors, made this a perfect time to unveil a new marketing look.

KK BOLD has been working with Prairie Knights for months in putting a new shine on all of the casino’s marketing materials. The redesign builds off of Prairie Knight’s success with enhancing its already strong position in the market.

At the center of the creative ‘remodeling’ are new high definition television commercials, radio spots and a redesigned and enhanced website. In addition, KK BOLD’s creative team redesigned all print advertisements, traditional and digital signage, brochures and in-room print pieces.

The result is a new look for a familiar brand that offers a striking – and eye-catching – contrast from previous marketing materials and one that Prairie Knights can build upon for years to come.

Posted on August 29, 2011 in News

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