As smartphones, tablets and other mobile devices continue to proliferate in today’s market, the need for mobile websites in the gaming industry is growing exponentially. Which is why Prairie Knights Casino and Resort chose to recently launch a mobile version of their website, with the help of KK BOLD. The new mobile site is one of the first for casinos in the area, and is certain to be a welcome tool for all of Prairie Knights’ guests.
The reasoning for why Prairie Knights needed a mobile site was simple. When we looked into the statistics of who was visiting the Prairie Knights website, we discovered a very large percentage was mobile users. We also discovered a very high bounce rate from mobile users, meaning many were visiting the site and then leaving right away. This was because Prairie Knight’s regular website was not terribly mobile-friendly. So it was decided that there should be a version of the website specifically tailored for mobile users.
On September 27, the Prairie Knights mobile website was officially launched. Located at m.prairieknights.com, the site can be easily accessed on any smartphone or tablet simply by visiting Prairie Knight’s normal URL at prairieknights.com, and the first feature most guests will notice is that it tells the visitor how far their current location is from the casino. From the homepage, one can easily access information on Prairie Knight’s current promotions, dining, entertainment at the Pavilion, and visitors can also book room reservations at the Lodge directly from the mobile site. All information can be easily accessed via large, clickable buttons, and the site is designed to load very quickly with minimal lag time, perfect for on-the-move casino guests.
As one of KK BOLD’s longest standing clients, we’re always thrilled when we can introduce them to new avenues of marketing, and they are very pleased with their new mobile website. A review of site visitors following the mobile site’s launch reveals not only a reduction in bounce rate, but also a marked increase in the number of pages visited on the website by visitors, which indicates that mobile users are finding the info they need faster and easier than on the desktop site.
We are pleased at KK BOLD to have provided Prairie Knights with their new mobile website, and we encourage all of our clients to pursue their own mobile sites, as the need for them is growing more and more with each passing year. Thanks to their new mobile site, Prairie Knights is prepared to provide all of their users, mobile and desktop, with all the information they need to keep Prairie Knights the region’s premier entertainment destination, now and well into the future.