The launch of a new game by the North Dakota Lottery generates considerable excitement among players, and – for KK BOLD – the challenge of reaching players via a cost-effective media campaign.
“The North Dakota Lottery works hard at keeping their product fresh,” said LaRoy Kingsley, KK BOLD president and owner. “Through research, they stay in touch with players to find out what interests them, and they look for opportunities to provide great gaming experiences. That kind of energy makes it fun to be their agency of record.”
In response to player feedback, the Lottery launched Lotto America in November 2017. A new draw game played in 13 states, the Lotto America jackpot starts at $2 million and grows until someone wins.
In coordination with the launch, KK BOLD began a targeted media campaign that included online display and video ads, social media content and sponsored posts, traditional and online-streaming radio, and outdoor digital. Point-of-sale items and other on-site materials also were created for use by retail vendors.