You might be thinking the same thing I did: “How could an ad agency in North Dakota benefit casino clients outside of North Dakota?” Before accepting my new position as Business Development Director for KK BOLD, I asked the same question and needed some reassurance in terms of what the agency could bring to the table. Here is what I have learned:
KK BOLD is a full-service marketing and advertising agency. The staff of over 30 dedicated writers, designers, web programmers, PR & new media pros and media buyers is ready to give clients their immediate and direct attention when they need it the most. Personalized service is what KK BOLD prides itself on. Just ask Prairie Knights Casino & Resort who’s been a client for 20 years, or any of the other agency clients.
KK BOLD can help to market your casino promotions from concept to completion. We do everything from generating ideas for giveaways to promoting your Food & Beverage or Hotel offers and entertainment. We can write and design your monthly mailer or create your website. Need help updating your company Facebook page? Creating strategies to engage your players? We can do all that, too.
“So how is that any different than what any other agency has to offer?” you might be asking. That’s where I come in.
For KK BOLD, the next logical step in increasing their casino portfolio was to open an office in Las Vegas. I was born and raised in Las Vegas, so I have been exposed to the casino industry my entire life. In fact, after graduating from UNLV, I moved away from Las Vegas specifically because I did NOT want to work in a casino and that seemed to be the only industry with jobs for a recent college grad. So I moved to Kansas City – and ironically ended up working in the marketing department of a riverboat casino. From that job, I learned several things about myself: I loved conceptualizing promotions and I enjoyed creating an experience for the consumer the minute they walked in the door. Eventually I moved back to Las Vegas where I worked as a Marketing Manager for American Casinos & Entertainment Properties. Through my casino experience, I have learned all about branding as well as the importance of player acquisition, retention and recapture.
A combination of KK BOLD’s gaming property experience, coupled with our new location in Las Vegas, make our agency a natural choice to help market your casino. These qualities provided the catalyst that made me so comfortable getting on board. If you’re still wondering how KK BOLD can keep your property on the pulse of the gaming industry, please don’t hesitate to contact me; I’d be happy to show you how.
Lara Abramovitz leads the Las Vegas office and is more than excited to own two new winter coats, a few scarves, boots and mittens. She looks forward to more “North Dakota” experiences.