The North Dakota Lottery made a smart move choosing KK BOLD as their agency of record. Our advertising efforts on their behalf have included market research, branding, promotional campaigns, point of sale pieces, a new website design including mobile website development and strategic planning. Needless to say, we’ve been busy.
When Lucky for Life joined North Dakota Lottery’s family of games, we launched it in a way only a full-service agency can — television, radio, outdoor, online, point of sale and more all worked together to make a big splash throughout the state.
KK BOLD’s first North Dakota Lottery branding television campaign was built around some of the things that people could do if they won the lottery, but with a North Dakota twist.