For many, the 35th anniversary is commonly known as the pearl anniversary. For Norsk Høstfest, however, their 35th anniversary this year is going to be a Jubileum. As they gear up for this year’s festivities this September, a major component of their preparations was the launch of a new website, with the able assistance of KK BOLD. A 35th Anniversary Jubileum is something worth celebrating, and it needed a website to match.
When it came to the Høstfest’s new website, they knew what they wanted: A site that reflected the Høstfest experience while providing potential festival goers with all the information that they’d need. As such, the chief aspects of the redesign were as follows:
Design: We needed to give last year’s website an update. As Høstfest looks to invite a younger audience, we needed to show them what the festival is really about. This new look will be carried through in all of Høstfest’s pieces this year, including the online on-sale campaign that is currently happening and will go through the end of May. We did this through pictures of the festival, graphics and colors.
Showcasing Facets of the Festival: Høstfest is so much more than concerts and lefse; they honor the heritage, provide education to the youth, have a fine dining restaurant and on and on. That may not be known by most, but by breaking up the navigation so that it is more user-friendly, people will see more of all that the festival has to offer.
Functionality: Many of the forms once only available through snail mail are now accessible for people to fill out and submit on the site. We also will be adding a scheduling feature that will allow festival goers to plan their day in advance so they don’t miss out on the stages, shows, and features that are happening each day of the festival. We expect to launch this in September, when the schedule is more finalized.
Social Media: We are tying their social media into the site as well, which will give visitors more real time updates. We have also tied this into the e-newsletter template that we’ve created for Høstfest.
Ease of Admin: The old Høstfest website wasn’t as user-friendly, so this year we wanted to give Høstfest a site that they could edit at will, with minimal technical support. This is now happening – they are updating daily without having to run content and changes through us first.
En To Tre: The En To Tre fine dining experience is such a major component of each year’s Høstfest that we wanted to showcase this part of the festival with its own look. Visitors will be able to look at menus in advance, see chef profiles and make reservations. This is Scandinavian dining at its finest and it needed a look and functionality to match.
The overall package makes for a website that is almost as exciting to visit as your actual trip to Norsk Høstfest. Check it out now at www.hostfest.com. The 35th Jubileum celebration is just getting started. Visit the new Høstfest website often for updates as the festival draws nearer.