There was a time when any talk of death was taboo. Let’s face it – no one wants to think about it. It can be unpleasant, but it is a fact of life. Fortunately, attitudes have evolved and death care planning has finally come out of the shadows thanks in large part to a growing public awareness of the value of preparedness and new personalized options.
Bismarck Funeral Home and Crematory is a leader in the death care industry – and a leader in shaping public awareness. Bismarck Funeral Home’s new television ads build upon this proud tradition – a tradition rooted in personalized care and local pride as Bismarck’s only 100% owned funeral home and crematory.
KK BOLD created and produced the commercials in high definition – the first such ads for Bismarck Funeral Home. Mark Gray, KK BOLD A/V producer and editor, paid special attention to the particular color palate for each spot, which utilized a combination of stock videos and locally filmed images. Gray estimates he reviewed more than 6,000 stock video possibilities. His goal was to create a warm setting that complimented the message. As you can see, the long hours and hard work paid off nicely.