Minot Auto Revs Up TV, Radio Campaigns

Minot Automotive Center usually helps people take to the road, but they themselves have recently taken to the air with a major TV, radio and billboard campaign, driven by KK BOLD. Here’s hoping you caught all the automotive references in that opening sentence. Go back and count them if you need to.

Four new TV ads were created in just one day of shooting on January 22 at Minot Automotive Center. Lots of talent showed up to be a part of the shoot and KK BOLD a/v producer Nolan Johnson did a great job of directing. The ads did an excellent job of showcasing the sales culture, giant inventory and exceptional service of Minot Automotive.

A new billboard campaign pushing low-rate lease offers has also gone into effect for 2015. New lease offers are provided for both Toyota and Chrysler/RAM/Dodge/Jeep vehicles and will change bi-monthly for the remainder of the year.

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KK BOLD also assisted in the coverage of a successful “25 years with Chrysler” event at Minot Automotive. Both KXMC and the Minot Daily News showed up to cover the event and it was also published in the Minot Area Chamber of Commerce newsletter.

Finally, new radio was also created for Minot Auto to push their bimonthly sales promotions. A low-rate lease offer on trucks was included in the initial radio ad.

It was full speed ahead for Minot Auto in the last few months, and we look forward to continuing the drive with them in the future. If for no other reason, that it’s really fun to incorporate driving references in our writing. Vroom vroom!

Posted on March 24, 2015 in KK BOLD, News

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