We’re told that we had one of those this year, and a pretty good one at that. But one entity that had a really good summer was the Theodore Roosevelt Medora Foundation, who have announced that at the completion of the 2013 season, the Medora Musical saw 92,000+ attendees, which translated to a 9% improvement in attendance over last year’s.
“This is exceptional news for Medora,” says TRMF President Randy Hatzenbuhler. “These numbers show that interest in experiencing all the excitement Medora has to offer is trending up for the second consecutive year. We launched an exciting new marketing campaign this year that had a very positive response. We changed the start time of the Medora Musical to 7:30 p.m. MDT and made some other fun changes to the show, and saw increased attendance from that. It’s just been an incredible year, and we’re extremely excited to see it continue to grow in the future.”
2013 was the first year of KK BOLD’s marketing partnership with Medora, and we’re very happy to have seen these kinds of positive results right out of the gate. The “Explore it. Adore it.” campaign has proven itself to be a success for Medora, and we look forward to helping them reach their next goal in 2014 with another integrated campaign. Check back soon for another great marketing campaign to explore and adore.