KK BOLD advertising agency announced its “Silver and Bold” 25th anniversary celebration. Special events recognizing clients and employees are planned for the agency’s Bismarck and Minot, N.D., offices.
KK BOLD began as Kranzler Kingsley Advertising, Marketing and Public Relations in 1989 and was rebranded in 2010. The agency provides fully integrated marketing services and helps clients build more effective brands by combining brand strategy with brand identity.
While dedication to client services has always been a hallmark of KK BOLD, communicating with clients has changed dramatically over the years.
“In 1989, our business tools were telephones, electric typewriters, typesetters and X-Acto knives,” said Wayne Kranzler, chairman. “We didn’t have computers, email or the Internet. Technology has changed not only the way we do business, but also the breadth of services we provide. In 1989, we had three primary media options – TV, radio and print. Now online and social media have opened up so many more marketing opportunities.”
With new technologies comes an increased need for agency expertise to guide an organization’s marketing decisions, according to LaRoy Kingsley, president.
“Demands and opportunities in the advertising business have grown 10 fold, even in just the last 10 years,” Kingsley said. “That makes our role in helping clients make the best marketing decisions even more vital and rewarding.”
Looking back at the agency’s first 25 years, Kingsley also sees KK BOLD as well positioned for the future, specifically focused on growth and expansion into other geographic markets.
With offices in Bismarck and Minot, N.D., and Las Vegas, KK BOLD provides cutting-edge services in advertising, branding, interactive, media, public relations, marketing and public affairs consulting.