KK BOLD has been selected to lead a brain injury awareness and education campaign in collaboration with the Behavioral Health Division of the North Dakota Department of Human Services and North Dakota Brain Injury Network.
“Our team is proud to be working on this important initiative with the potential for far-reaching impacts,” said LaRoy Kingsley, KK BOLD president. “There’s a lot of attention on concussions and young athletes right now, but, when you look at brain injuries as a whole, you learn that people of all ages can be affected by these life-altering events. Currently, more than 13,000 North Dakotans are living with long-term disabilities related to brain injuries.”
The campaign will focus on educating North Dakotans about the signs and symptoms of brain injuries. Messaging will be targeted to a broad cross section of audiences, including athletes, teachers, coaches, parents, individuals who have sustained brain injuries and their family members, as well as the general public.