KK BOLD Selected to Present at GPIGA Conference

KK BOLD has been selected to present at the 2014 Great Plains Indian Gaming Conference and Tradeshow to be held March 31 to April 2, 2014, at Mystic Lake Casino Hotel in Prior Lake, Minn.

Stephanie Schoenrock, vice president, and Marci Goldade, media director, will lead a workshop titled “Maximizing Your Media in Today’s Digital World.” Schoenrock is KK BOLD’s go-to person for developing marketing and branding strategies that get results and improve bottom lines. Advertisers turn to Goldade for insight on maximizing the ever-expanding potential of online and social media.

“KK BOLD is honored to be a presenter at the GPIGA conference,” said LaRoy Kingsley, president. “This event is an important venue for learning about challenges and opportunities in tribal gaming. The workshop agenda addresses a broad range of topics, so being selected to discuss the importance of an effective marketing plan speaks to the trust placed in us by our tribal gaming partners.”

Schoenrock and Goldade will discuss the tools needed to develop and implement a strategically sound marketing plan in the highly competitive environment of Indian gaming. They will provide tips on maximizing marketing dollars while taking advantage of the ever-changing digital landscape. They also will share insights on adjusting media-buying strategies in response to the economic impact of the Bakken oil boom.

KK BOLD has worked side-by-side with Native American groups for more than 20 years. Through these long-term relationships, KK BOLD has developed significant expertise in and knowledge of what it takes to be successful in the world of tribal gaming.

Learn more about KK BOLD’s casino marketing department.

Posted on March 28, 2014 in KK BOLD, News

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