Recently, the Preferred Restaurant Group in Minot turned to KK BOLD for assistance in media placement for their Taco John’s locations in North Dakota, Montana, Missouri and Idaho. We used our digital expertise to assist in developing their marketing strategies, and we wanted to share some of that expertise to show how we’ve helped them succeed.
A significant change that KK BOLD has helped Taco John’s with is to embrace digital marketing. Based on our advice, the Preferred Restaurant Group-operated Taco John’s locations are one of the few franchise groups that have invested a significant portion of their budget to digital media. Their media buying previously was very traditional, and we put a digital twist on that.
The beauty of digital advertising is flexibility of the different messaging. As an example, we deliver breakfast messages in the morning, and value messages on value days. We use this approach because digital consumers, especially mobile, are more reactionary than those we reach with traditional media, and flexible messaging is a great combination in the restaurant industry.
We’ve embraced the challenge of finding the unique blend of traditional and digital media that leads to success. We’re pleased with how things have gone in managing the marketing for the Preferred Restaurant Group, and Taco John’s has been pleased as well, as they recently asked us to also do placement for their North Dakota Coop stores in addition to the PRG locations. We’re really excited to continue experimenting until everything blends together as perfectly as an order of Super Nachos. Which is to say, very perfectly indeed.