KK BOLD going fast and furious with Exotics Racing in Vegas

What would you say if we were to tell you that there is a place where you can select one of the latest models of Ferrari, Lamborghini, McLaren, Porsche or Aston Marten cars and then drive it around a custom designed race track at accelerated rates of speed? We’re guessing it would be something along the lines of “Why am I not doing that right now?” We agree. That is a thing we wish we were doing, which is why we are as pleased as we are to be working with Exotics Racing in Las Vegas, because their business happens to be super cool.

KK BOLD was recently selected by Exotics Racing, who were in need of an agency to assist them in the production of their marketing materials. Exotics Racing bills themselves as “The Ultimate Driving Experience,” which is truth in advertising, because that’s just what they provide. Visitors at Exotics Racing are given the opportunity to get behind the wheel (with ride-along supervision from professional racing instructors) of up to 13 exotic racing super cars, and take them for a spin around their 1.2 mile race course. They were in need of design work and promotional materials aimed at reflecting the excitement of the Exotics Racing experience. KK BOLD is more than up for the job.

We are currently hard at work producing materials for Exotics, and extremely excited about the project. Our work with Exotics Racing is just getting started, and both sides are looking forward to seeing the future results of the partnership. And we look forward to hopefully getting a chance behind the wheel ourselves at Exotics Racing, because the idea of taking a Ferrari F420 F1 spinning around the track sounds somewhat appealing to us.

Posted on May 21, 2013 in KK BOLD, KK BOLD BLOG, KK BOLD Work

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