Town & Country Credit Union and KK BOLD are making an impact in the banking world. TCCU wanted potential customers to know that with TCCU you can get more stuff done, but they wanted to convey it in a fun way. Just because choosing a credit union is a serious decision doesn’t mean the advertising has to be boring.
Last year TCCU and KK BOLD put together a campaign that incorporated a new line and tag — “Want to get stuff done? Go to town.” This year we took it a step further with a more aggressive approach to the image and message that not only shows the fun side of banking at TCCU, but also gets noticed.
Through online ads, direct mails, billboards and radio, we’ve done just that. And they’re getting noticed. When you think banking, you might not immediately think of secret agents, super heroes and motorcycles, but we do. Intrigued? That’s why they’re working! Check them out.
Listen to: Secret Weapon Radio
Listen to: Get Stuff Done Radio
Listen to: Life’s Fast Radio
We’ve had a lot of our work written about, mostly by us, so we were excited to see it surface under another name too. Mrs. C. who shares commentary from Fargo, ND loves sticky notes and she shared her kudo’s for Town & Country Credit Union on her blog.
We’d like to hear what you have to say so leave us a comment below!