Hot or Not?

The latest trends in marketing and a few that leave a little to be desired:

HOT

  • Attending KK BOLD lunch and learns. Who doesn’t like a free lunch? Oh, and learning new ways to market your company.
  • Strategy, strategy, strategy. Develop one now. Enough said!
  • Using social media tools.
  • Google instant preview. Time is money, right? This will save you time!
  • Dynamic ads.
  • Making connections for your business using YouTube.
  • Pinterest. Not just for DIY crafters, check out the marketing boards, too!
  • Participating with your consumer AND listening to them.
  • Tablets.
  • Google’s remarketing tool. If you aren’t using it, you should be.
  • jQuery. It’s the ticket these days.
  • Cross-platform compatibility. It’s essential to design and development for TV, print, web and mobile.

NOT

  • Wasted efforts. Get educated on what works before it’s too late.
  • Under-performing marketing investment.
  • Being behind the learning curve.
  • Animated gifs. Anyone remember the dancing baby?

  • Flash sites. Flash doesn’t allow the speed and scalability a new site needs

Darla Miller is the business development director for KK BOLD, a graduate of the University of North Dakota, loves everything about UND hockey, the Minnesota Vikings and marketing, especially new marketing trends, and is a huge fan of bullet points and creepy undulating dancing baby gifs. Follow her on Twitter @bolddarla.

Posted on February 10, 2012 in KK BOLD, News

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