Teddy Roosevelt once famously stated, “Speak softly and carry a big banner.” Or it was something along those lines. The important thing to take away from this is that big banners are extremely impressive. And we had a real doozy very recently with a project we completed for Greentube and Foxwoods Interactive for their presence at this year’s National Indian Gaming Association Tradeshow & Convention in Phoenix, AZ.
The NIGA conference takes place every year and brings together the biggest players in the Indian casino marketing industry. As such, Greentube and Foxwoods Interactive needed to carry a big message into the conference, which is where KK BOLD came in. We helped them develop two new taglines for their banners, “We put your casino in their hands” for Greentube and “Connecting your casino to social gaming” for Foxwoods Interactive.
With the messages agreed upon, the next task was designing the signage. The end products were one 90’ x 8’ banner to hang over the NIGA registration desk and two 20’ x 8.5’ banners to be placed above the entrances to the exhibit hall. It was a tall order, but we delivered and all the banners were in place and extremely prominent at NIGA.
KK BOLD was also on hand at NIGA, and got to see the banners on display. Both Greentube and Foxwoods were very pleased with the banners, as were we. You can see them below. It’s difficult to get across the scale of signs as large as these, but it was certainly an awesome sight to behold.
Congratulations to everyone involved at this year’s NIGA Tradeshow & Convention, and to Greentube and Foxwoods Interactive, two great partners for us to work with on this big project. Emphasis on big. Which is why we bolded it.