Pop the cork on the bubbly. It’s time to celebrate!
That’s how the KK BOLD team feels about last week’s social casino launch at Foxwoods Resort Casino in Connecticut. Why? Because we’ve been the marketing partner for Greentube Pro, the B2B (business-to-business) social casino gaming platform just launched at Foxwoods since Day One.
So, here we are – feeling a bit like proud parents and looking back on late 2013 when Gabriel Cianchetto, Greentube’s President of Market Development, North America, was intrigued by the Indian gaming expertise showcased on the KK BOLD website and decided to check us out.
Back then – before the product had a name or its features and functions were fully defined – a few things were clear to us. First of all, we were in for one heck of a ride. Gabriel’s passion for his product and dedication to creating a casino-focused social gaming business model were unmistakable.
Secondly, we were on quite a learning curve. At that early stage, a key focus of our marketing efforts was to explain to casino decision makers this new thing called social casino gaming. Even our internal conversations started out something like this: Social casino gaming is like playing Candy Crush or FarmVille, but with casino games. What’s unique about this product is that, after players leave the casino floor, they stay connected to the casino by playing its branded games and earning loyalty points.
Thirdly, understanding the value of social casino gaming as a marketing tool would require casino decision makers to explore the relationship between a high-tech world and the future of their land-based operations. >From laptops to smart phones, from retirees to millennials – gaming in social spaces is changing player expectations of the overall gaming experience.
Social casino gaming is an evolution of sorts, and changes of this magnitude will take time as well as the commitment of a casino’s human and financial resources. Here at KK BOLD, we believe the very best social casino gaming product on the market is Greentube Pro, and we’re pleased our friends at Foxwoods Resort Casino agree.
Now about that bubbly – here’s to Greentube Pro, the social casino gaming solution created by casino operators for casino operators!