Thursday, Oct. 19 marked the first time the Domestic Violence Crisis Center in Minot, N.D., joined the nationwide Wear Purple Day, an event dedicated to increasing awareness and breaking the cycle of interpersonal violence in the U.S.
Winner of KK BOLD’s Step Up! community service project, DVCC worked with our public relations and marketing team to generate media attention and educate the public about domestic violence in Minot and the surrounding area. At the same time, DVCC announced the commemoration of its 40th anniversary of providing shelter and services to area women, men and children by encouraging donations of $40, which is the cost of providing one night of safety in the shelter. Together, celebration of the national event and the local anniversary resulted in significant media attention from both Minot-area and statewide media.
Putting DVCC in the media spotlight has resulted in an uptick in social media “likes” and requests for the agency’s expertise on related topics. The biggest benefit, however, is an increased profile in the community, which translates to a better understanding of the services they provide, according to Jill McDonald, DVCC executive director.
“This campaign has brought our agency to the forefront of many minds in our community,” McDonald said. ”We have had requests for presentations from the faith-based community. With this increase in the spotlight, more people are aware we exist and that they can refer others to us.
“Most people who encounter domestic violence or sexual assault reach out to friends and family first, so if those points of contact are aware and can refer them to us for the needed services, we may see them sooner rather than later. It also can help those friends and family members provide better support for the loved one who is disclosing to them,” she said.
DVCC also worked with KK BOLD to provide communication strategies for other domestic violence shelters in the state that wanted to participate in Wear Purple Day for the first time.
DVCC’s one-year relationship with KK BOLD began in September. Commemoration of their 40th anniversary and participation in Wear Purple Day was the first phase of our work to increase awareness of the agency’s valuable role in the community. Stay tuned for updates as the year of Step Up! services progresses.