Do you know what’s in your media mix? And is everything in it good for you?

The answer may surprise you, but it’ll save you money in the long run.

KK BOLD’s media department may shock a few casino marketers by telling them what they don’t need in their media mix. You may not need television, and we’ll tell you so. If direct mail is your best bet, we’ll have the research to back up that claim.

We size up your competition, your geographic area, your target audience and their habits, plus about a billion other things, and come up with a customized media plan that not only maximizes your reach and frequency, it may actually (horrors!) save you money with its efficiency.

If a casino owner frets that he never sees his ads anywhere, there is but one logical question to ask: Do you want KK BOLD to place your ads where you’ll see them, or do you want us to place your ads where your customers will see them?

It all comes down to reach vs. targeting. We’ll work with you to determine which approach is better, and which media best serve your needs. The answer may surprise you, but your spreadsheets will look better in the long run.

Next Steps

If you haven’t seen our work yet, by all means, go to our portfolio and see it now. If you’d like to discuss a new initiative or project with KK BOLD, please call LaRoy Kingsley or Stephanie Schoenrock at 888.255.9950.

Posted on March 23, 2011 in Casino

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