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CTV Marketing Potential

Connected TV (CTV) has grown substantially in the last few years and has shifted how the average person views content.

Connected TV refers to any TV that can be connected to the internet and access content beyond what is available outside the normal offering from a cable provider.

Examples of popular CTV are:

• Chromecast
• Amazon Fire Stick
• Apple TV 
• Major gaming consoles such as XBox and Playstation


Using CTV, users are able to stream OTT (Over-the-Top) content and view movies, photos, and other digital content on the web. More than 164 million U.S. internet users access video content via CTV devices, and this number is predicted to increase up to 204.1 million viewers by 2022.

With CTV’s surge in popularity, it has also become a well-known advertising platform. CTV advertising allows you to show ads on Roku, SlingTV, Direct TV OnDemand, and other premium content to reach cord-cutting households. CTV advertising also has many benefits including high completion rates, a digital format that is the closest to TV commercials, and a full screen, non-skippable, experience.

Interested in integrating your marketing to CTV? Talk to a member of the KK Bold team today to discuss all the benefits CTV advertising has to offer your business.

— Tiffany Eckroth is a Media Buyer/Planner for KK BOLD. She not only works with CTV for her clients, she also enjoys binge watching Workin’ Moms and That ‘70s Show in her spare time.