Category Archive for: Social Media

Three ways to benefit from a social marketing strategy – Part One

Your social strategy determines the level of resources that are currently available. A complete social strategy reviews the current staff members and their workload, knowledge of the company and understanding of social media. Unlike financial reports that belong to the accounting department, social media finds its way to most all departments. This ‘ownership’ is based…

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Now Boarding: Social Marketing

Social media has been compared to a lot of things. Black holes. Herds of cats. Never-ending oceans. For the sake of 2011, let’s imagine social media and all of its components are an ocean. There’s sharks, hidden islands and even hidden treasures! Would you need a life vest? Floaties? A navigator? A whole new boat?…

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What is Your Social Media Model?

There are a lot of terms and ideas being thrown around in social media these days. One set of terms I learned about recently refers to how your organization deals with the direction and management of your social media conversations.

There are essentially 5 ways that an organization can approach this topic. Which one do you think fits your organization best?

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